THE QUEST FOR PREMIUMISATION

Premiumisation is the latest trend out of home, as consumers seek a superior offering to that of their in home experience.

This encounter should cover all aspects; from product and blend presentation, through to delivery and ultimately enjoyment.

Research shows important cues for a truly special tea experience come from strong added value propositions against mainstream offers, that excite and engage consumers.*

*Source: Fathom December 2006.

Lipton delivers these elements with a range of superior tea blends and infusions, which will delight the consumer and create true value opportunity for operators.

The transparency of the material allows the ingredients and infusion experience to be viewed by the customer providing quality reassurance and visual experience from its pre-infused dry, to swollen infused state.

The three-dimensional pyramid shape gives the tea and ingredients room to expand and infuse.

Its shape increases the speed and intensity of the infusion, ultimately producing an intense liquor.

The teabags are packaged in attractive, three dimensional envelopes, providing protection from the elements as well as intrigue and appeal from first sight.